A Quick Message : I am going to be the first to admit that while mainting client blogs and social media marketing campaigns is always a priority to me, I have been less then focused on the my own. A look at my analytics  reveals that regardless of the lack of posting I have been doing I still have a loyal following, for whom I will begin to post regularily.

At this immediate time I offer you a blog post from SEOMoz, and one that I think is worth sharing. Though much of the information should be common knowledge to people working in the industry, it is a great source of knowledge for those just entering the industry, or people who are trying to do it themselves. Read the rest of this entry »

With a background in traditional Corporate Communications, I can recall the entire buzz that occurred within the industry about blogs and the growth of social networks. There was both a sense of fear and excitement for what the penetration of this online media would mean to a communications campaign.

Initially most of the feedback was about the negative affect it had on some popular Fortune 500 companies. Eventually buzz surfaced about the potential for online media to truly create two-way communication between a brand and its consumers. Read the rest of this entry »

The Importance of Search Engine Optimization

Many business owners are unaware of how important SEO is to the success of a business’s online marketing campaign.

In order for consumers to find products, services, and information online, they enter keywords into search engines, and rely on sites such as Google, Yahoo and MSN to return results that are most relevant to their search.

If there are websites that contain the exact phrase the searcher has entered, placed within important areas on their web page, then these websites have a better chance of being placed within the top three pages of search engine results. Read the rest of this entry »

Traditional marketing communications should always factor in campaign measurement from the early stages of planning, and this is no different with integrated Internet marketing campaigns. With a number of measurement platforms, web-marketing specialists finally have a variety of methods to monitor, measure, and evaluate the progress of Internet campaigns, and the ability to demonstrate ROI to their clients. Read the rest of this entry »

Marketing communications professionals are increasingly faced with the challenge of planning integrated marketing communications models. With out an expertise in internet marketing and on-page optimization, most of their attempts are futile, as most of the content they post is invisible to search engines, and therefore invisible to their target markets. Read the rest of this entry »

There is a lot of talk about universal search, and the need for businesses to include rich media in their Internet marketing mix. Though the universal web has made optimized rich media content more searchable to a wider market, it has not changed how businesses should have been approaching website content development and optimization for years. Read the rest of this entry »

 With the launch of social networking sites such as MySpace and Facebook, many business executives were involved in discussions about whether or not social media was just another passing trend, or if this new social media was a marketing tool that they should learn to leverage.

As this “new” social media continues to emerge, there is no doubt that social network sites are more then a passing trend. Though as far as marketing potenial, many businesses have yet to figure out a business process that can leverage its popularity and potential reach. Read the rest of this entry »

Advertising online has changed alot over the years, mainly do to the advertisers increased knowledge about how their product is being positioned online, and through which channels they are drawing traffic to their site.

There was a time when online ads were sold by informing advertisers of the large numbers of hits a website received. At the time the number seemed impressive and many dollars where wasted by placing ads on sites that received many hits and few page views, and therefore low ad visibility. Read the rest of this entry »

Many companies have developed a great search placement with search engines such as Google, Yahoo, and MSN, and yet they still want to drive more traffic to their website with hope to convert more visits into clients, or to create buzz about a product or service.

In order to create buzz, through online word-of-mouth marketing strategies, companies should incorporate Social Media Marketing (SMM) within their marketing and communication plans. Read the rest of this entry »

The Semantic Web other wise referred to as Web 3.0 has the ability to connect related information across multiple platforms. 

A defining characteristic of “Web 3.0” is its capability to scan content and make word associations based on tags in reference to content topic, location, and other related words.

This is an evolution of the already advanced SEO techniques associated with keyword strategies, including the implementation of keyword rich Meta tags. Read the rest of this entry »